Photo credit: Ryan Emberley
Loretta Chin is a multi-disciplinary freelance stylist whose body of work includes commercial advertising, editorial, print campaigns, costume design, trend consultation and fashion journalism.
Born in Hong Kong and raised in the UK, Loretta began her professional life in Toronto, beginning her career as a fashion journalist for both national, local, and international publications. Her styling career began as an off-shoot of her editorial work and has expanded into commercial advertising, reality television, short and long format film and television projects.
Known for her innate style, fashion knowledge, vast network of sources and professionalism Loretta has established a stellar reputation as a go-to-stylist – equally adept in working with high and street-style, period and contemporary contexts. She approaches each project as its own unique entity as a team player, with an expert appreciation of the needs of the director, photographer or client she is working with, to create the desired brand positioning and messaging.
Loretta has worked in both reality and short film – as Costume Designer for W Network’s Say Yes To The Dress (Canada), CBC’s Recipe To Riches, the short film Flutter and costuming for the dance sequences for the NFB documentary My Prairie Home. These experiences lead to work in longer formats as a buyer for Wish Upon, Freeform’s pilot, Issues, ABC’s Designated Survivor, the Matt Damon/Ben Affleck project, Incorporated and the cult-hit Hemlock Grove.
With her first foray into the theatrical world, Loretta created the costumes for “Underneath” a one-hour live musical and multi-dimensional show complete with dancers, contortionist and aerialist for the 12-member jazz band 7Sould, for whom she has served as style consultant since its inception.
Styling celebrities ranging from Catherine Zeta-Jones, Milla Jojovich, David Suzuki, Tiger Woods, the late Robin Williams, Arlene Dickenson, Gail Simmons, Vikram Vij, and Patrick Chan among others, Loretta’s commercial clients include Nike, Mastercard, Molson, VW, Sony Play Station and Sky TV Italy, TD Bank and L’Oreal Professional. She has worked on campaigns for Air Canada, Ports 1961, Sunlight, CMFR, and Freed. And has created trend forecasting content for Molson and HBC and was a part of the company’s team for the 2010 Canadian Olympic bid.
A notable presence on Toronto’s style scene, she is frequently called on for comment by the media and is a former brand ambassador for the prestigious British optical firm Cutler & Gross.
Loretta is currently President of CAFTCAD (Canadian Alliance of Film & Television Costume Arts & Design) a not-for-profit association dedicated to promoting the craft of costume design in Canada.
I work in a visual medium, and the currency I work with is style